This branding project for PLY Store sets a strong visual foundation that marries modern retail aesthetics with flexibility across formats. The design uses a clean and bold logotype, a modular colour palette and supporting graphic elements that speak to both premium quality and everyday accessibility. Across applications—store signage, packaging, stationery, digital channels—the identity retains consistency through a unified system while remaining adaptable to different touch-points. The resulting brand communicates clarity, cohesion and a memorable presence in the retail space.